If you’re trying to rank your Coventry business higher in the search engines then you probably need to look at your search engine marketing plan.
There are three types of SEO that you should have for an optimised organic search engine ranking: on-site SEO, off-site SEO, and technical SEO. By breaking it down into these three categories and thinking about what SEO is really like, it becomes much easier to put together and execute your search engine optimisation campaigns.
Google is the world’s largest search engine and it uses algorithms to rank websites. It has a market share across all of its platform of 92% (June 2019). Because Google is the largest search engine, being found in Google’s search listing (search engine results pages – or SERPs) is important to businesses who want to capture new business online. Search engine ranking is achieved doing lots of little things well, so that Google’s algorithm deems it worthy of a high position in the search engine. SEO companies use different tactics to attract traffic to websites, which is why you have a lot of different ways to optimise your site and get more traffic.
In addition to this, the goalposts are ever changing so to doing SEO well, you need to pay close attention to changes in how Google’s algorithm is working to rank sites. Some businesses choose to do their own SEO while leave it to SEO specialists who have the necessary skills and experience to keep websites highly ranked on Google.
Other than ranking on search engines, SEO companies also offer other services that help increase traffic to your site. Some of these include link building, which includes promoting other websites and blogs with links from your website. This will help increase your traffic volume. Other services include reputation management where a business may want to push negative news stories down in the search results.
SEO is not only for those who are experienced or knowledgeable in this area.
There are many beginners who want to learn about this field because they feel that they can’t understand everything. However, there are some SEO basics that are easy to learn and apply to your site that are beneficial in increasing your ranking. The best way to learn these basics is by reading SEO tutorials and building your own test site to see how what you change on your site affects its ranking.
Search Engine Optimisation is an important marketing activity to most businesses.
No matter what kind of website you have, whether it is a small business or a FTSE 100 company, SEO can improve your site’s ranking and make your website profitable. If you want to rank high for certain search terms or phrases, you should hire an expert SEO service provider. Make sure you have done your homework when choosing a SEO service provider and get the best results possible. SEO is easy to learn and implement if you take the time to learn it but experience counts when knowing how to deal with changes in Google’s algorithm. Once you have all the basic knowledge, you can then move on to learn more advanced aspects of this complex field.
